Today on the Everything Matters Podcast we welcome special guest, Des Dickerson. Des is the Founder, CEO and lead Brand Strategist for Uncommon Collective, a Public Relations and Outsourced Brand Management Team that supports companies to attract media and cultivate strategic partnerships that make an impact. She is a distinguished recipient of the highly coveted Forbes 30 Under 30 list, a list which indicates a mark of incredible accomplishment and success. Those who make the cut, it is said they are destined to shake up the world. The list has been dubbed the coveted accomplishment for wealthy and influential figures worldwide.

Des grew up in Northern California, in the city of Sacramento. After high school, she attended Arizona State University, but would ultimately drop out to purse her interest in the television production. Her first gig with with the Dr. Phil show, where she worked behind the set as an assistant before moving into a Producer role. She worked for networks such as CBS, HGTV and YouTube TV. She grew tired of the significant number of hours that were required to be successful in the television industry, and began to take on side hustles, managing social media for small business using the Snapchat app. She noticed a unique space beginning to open up, as other companies began reaching out to enroll her services. From this experience, she would begin working solely for herself as a digital marketer, and ultimately co-found a company called Creative Label with a close friend; a one-stop-shop for the marketing needs of brands such as Essence, PopSugar and Refinery29. She would then go on to to found her personal venture, Uncommon Collective.

Des’ expertise has led her to educate and inspire other entrepreneurs and businesses about digital trends and branding best practices. She has been featured on Create Cultivate, “CTV Morning Live,” Power Your Purpose with Megan Accardo and Lori Harder’s Earn Your Happy podcast. She has helped to cultivate multi-six figure brand deals by helping clients be seen in major public platforms such as Forbes, Pop Sugar, Instyle, People and more. She has worked several major retail brands such as Dick's Sporting Goods and Nordstrom's. Thank you for tuning in, and please enjoying this inspiring story and journey.

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The Everything Matters Podcast is hosted by High-Performance Effectiveness and Leadership Development Coach, Bradford Speaks. "Coach B" is the CEO and Founder of BeLegendary.Coach. He works primarily with leaders - Business Owners, Executive and Senior leaders, to improve overall performance effectiveness, both at work and at home.

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